Make your audience adore you and build real connections that last a lifetime.
Story Gold
will teach you how to
Find, Vet, Purpose, and Craft great email stories.
If you write emails for your business or your clients, you’re probably already writing stories in those emails. At the very least, you’ve heard that you’re supposed to write stories to your list.
I will never tell you that you have to do anything in any particular way.
But the truth is, stories are how the human brain builds connections, processes information, and learns and evolves emotionally and intellectually.
What that means for your business is: Story sells.
And better stories sell better.
If you’re ready to build solid, lasting connections with your audience (and for your clients), then you might be ready for Story Gold.
Story Gold will teach you…
A tested method for finding good stories in everyday life
Tools to test them for tellability
Tricks for extracting meaning and purpose
Techniques for writing subject lines, hooks, segues, humor, and more
What you get inside Story Gold…
Video explanations for each of the four parts of Story Gold: Prospecting, Mining, Extracting, and Refining (aka finding story, vetting for tellability, pulling purpose and meaning, and the craft of great storytelling in email.
Corresponding downloadable PDFs for each section of Story Gold
Bonus Masterclass on Testing for Story Gold
Bonus Masterclass on Working with Client Stories (including tech, best practices for capturing story, and voice matching hacks
Access to ALL future additions to the course
If you’re looking for quick-steals by plopping in a template and sending it to your list so you can eat for a day, Story Gold isn’t for you.
But if you want to learn how to fish so you can tell great, original stories for the rest of your life, then join me inside Story Gold and I’ll teach you everything I know about telling great stories.