what happens when you cross a comedian with a conversion copywriter?
You get an Amy Collins, email strategist + sales copy writer with a wicked sense of charm + humor that makes your copy unforgettable + profitable.
I’m not stoned in that photo.
I’m revelling in the joke that just slayed the house.
And the ping, ping of your Stripe account responding to your new sales copy.
Wanna make this real?
“You’ve got a great sense of humor, Amy. Use it.”
Those were the words of my wise boss back in 2003 when I was in the doldrums about selling less wine than I wanted to.
In a way, those words set me free.
Because in just two years I’d grown a $100k territory into a $1M territory that helped the company break $10M in annual sales.
I was also #2 sales rep on the roster.
Number one? He’d been doing that shit for a decade before I arrived.
Being funny in my sales presentations and general demeanor helped me get in the door of hard to crack accounts, write massive orders, and build long lasting relationships that compounded in trust, revenue, and fun.
I was the rep buyers wanted to see walk through the door. And it wasn’t always because of the portfolio or allocations I had to offer.
It was me.
I was funny, and funny helped me make money.
I also had a master’s degree equivalent of wine theory when I took the job.
What I loved about wine—the marriage of art + science—is what I love about writing sales copy with comedy and personality.
You’ve got psychology, persuasion, market research + comedy math (it’s a thing!), absolute human genuineness and oxytocin, the cheapest drug on the planet to produce.
That’s a valuable combo that, when applied with skill = $$$
You might not believe this, but I didn’t even know I was funny until I was 41 years old.
I mean, truly.
Even though I was a high-and-tight 25-year old when driving that six-figure wine train, I didn’t quite understand my power.
It wasn’t until I started to take improv comedy classes that everything cracked open.
And all it took was one invitation to a stand-up comedy open mic for me to fall madly in love with the full magic of comedy.
That’s when I started to study the craft and hone my natural abilities into something I could harness at any time—for me and for my clients.
That’s why I believe anyone, with a child’s mindset and a willingness to see what else is possible here, can learn to write with humor and personality.
And yes, personality, humor, quirk, snark, punch, wit, and comedy belong in marketing copy.
Don’t believe me?
What you want is
so very important.
What you do helps others.
And the more I help you and you help them, the better we all become.
All of this, sweeps hand across abandoned parking lot, can be yours for the laughing.
Let me show you how.
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amy collins ?
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I get nekkid there a lot.