At my high school graduation, someone tucked paper flyers under the windshield wiper of every car in a ten-mile radius advertising a golden opportunity to make money right away.

Not McDonald’s money.

REAL money.

And I bit. 

Fast forward two weeks, and I was on my first sales call for Cutco Knives.

Honestly, I didn’t last long. What 18-year old truly gets excited about a paring knife? (Though that penny-cutting trick was pretty cool.) But I liked the idea of sales and making money in a less traditional way.

Instead I took a job as hostess of a restaurant I liked, which started a tip of the dominoes that led me down a path of hedonism, leisure, pleasure, hard work, and abundant rewards.

Once I fell in love with wine, I did everything I could to learn it. Grape varieties, of course. Soil types, check. Pruning techniques, yep. Micro-climates, you got it. I was a veritable wine nerd with a great palate. I can still tell if a wine will be “bad” just by looking at the label. 

With a master’s degree equivalent of wine theory in hand, I moved into wholesale where I quickly built a million dollar territory at 10% commission in about 2 years. 

I was really good at making the sale.

What I loved about wine—the marriage of art + science—is what I love about writing sales copy for small businesses and solopreneurs.

Blending personality and artful writing with the science of psychology and persuasion is so fascinating and fun, kinda like the jigsaw puzzles that occupy my quiet evenings at home (usually listening to a business podcast or Walter Martin’s Radio Hour). 

Except my sales copy makes money.

When I realized I could sell with my writing,

I joined The Copywriter Club Accelerator, and immediately followed with a spot in the TCC Think Tank to surround myself with excellent copywriters who inspire and challenge me to be better for my business and my clients.

Like learning about wine, I’m always upleveling my sales know-how. I’m just so fascinated with why people do buy what they do buy.