Stop feeling so behind…cuz your new email habit just obliterated that
tragic self-doubt.
(and your adoring fan base goes wild
for your juicy story-based emails)
This is
Email Story Pal
(and Simple Storytelling for Email formula)
Get my simple 3-step formula for writing stories that make you real and relatable + 90 days of weekly story prompts & accountability in your inbox.
It’s a 90-day accountability program that helps you build a
solid habit of writing to your list every week.
AND a Simple Storytelling Formula that gets you speeding toward Connectionville (that’s where the money happens).
With Email Story Pal you will…
Write stories into your emails your readers LOVE—even if you’re not a “writer” writer.
Set yourself up for a strong 2023 finish because your prospects & clients are thinking of you—first. (Because they’ve been getting great emails from you EVERY WEEK.)
Become a better storyteller in email.
Create lasting relationships with your readers, prospects, fans, customers, and clients—even if you pivot your business next year.
Build the courage, confidence and habit to write to your people—Every. Single. Week.
Learn email storytelling from one of the best. (Yep, I said it.)
Feel productive, creative, and accomplished. (Hitting send is such sweet glory.)
Feel like you’re finally doing that really good thing for your business.
Bathe in the adoring replies, clicks, and buys from your readers.
Stop doubting yourself because…You’re doing the damn thing!
Email Story Pal is for…
Anyone who writes their own emails.
Service providers, coaches, copy & content writers, podcasters, artists, creatives and creators.
Solopreneurs and small business owners.
Course creators, digital product owners, and membership holders.
Anyone who has something to sell.
If you’re writing semi-regularly but missing the mark more weeks than not, wanting to level-up to weekly emails, afraid to try storytelling, or want another way to look at storytelling… Email Story Pal is for you.
This is not just another DIY course you’ll abandon
in the downloads folder.
Lots of digital courses require you to rely 100% on yourself to start, finish, and apply the lessons to your business.
Which means most of us never complete the course.
Am I right?!
How many times have you spent money on a course that you never completed because…
You got distracted.
Lost interest.
Didn’t know how to apply it to your business.
The results weren’t fast enough.
You fell behind and lost faith.
You got bored.
Fell asleep.
Told yourself, I’ll do it later, then forgot for five years.
Hi, I’m Amy Collins
Email copywriter & strategist, essayist, storyteller, novelist, story coach, and comedian.
In 2007 I published my first piece of writing in a real live print newspaper.
And from there I’ve written…magazine features, interviews, grants, reviews, opinion columns, advertorials, web copy, ad copy, product copy, newsletters, press releases, blog posts, short stories, one novel, one collection of essays, sales emails, nurture emails, story emails, launch emails, welcome emails, ALL the emails!
It took me A YEAR to finally start re-emailing my list back in 2021, after a three-ish year break from a completely different business.
I didn’t even have a clear vision of what my new list was going to be, I just had a burning desire to connect with people through words. So I started telling stories and writing essays about life, creativity, and building a business.
Without intentionally trying to, my emails helped me…
Get clients (some of whom had been on my list for YEARS).
Build solid connections with readers.
Create fans and a solid public following.
Correspond with readers who loved what I was doing and wanted to do it, too.
Create and sell products.
Show people a new way to see.
Help people solve their storytelling, joke writing, audience engagement, product launching, and email woes.
Get even better at storytelling. (That’s the power of habit!)
Beat your email woes with this one new habit.
And I’m gonna help you nail it.
If you write your own emails and want to increase engagement and sales, but are struggling to connect and keep up with a weekly schedule, this is for you.
If you’re a solopreneur, service provider, coach, course creator, copy or content writer, this will work for you.
Does not matter what niche or industry you work in.
If you’re an artist, musician, comedian, creator, creative, copywriter, marketer, author, or tarot reader who writes your own emails, this will help you do the thing.
If you have an email list you’re afraid to tell stories to (bc it feels so daunting)...
If you have an email list you’re semi-regularly emailing…
If you’re on a monthly schedule and want to bump that up to weekly…
If you have an email list you’re constantly ignoring…
If you have an email list you’ve never emailed…
Email Story Pal is for YOU.
NOT emailing your list is…
Costing you relationships, opportunities, and money.
Interrupting the lead chain—and causing income dips as a result.
Making you disappear from the attention span of your prospects, fans, and clients.
Costing you golden opportunities to build relationships for your business today—and tomorrow. (Even if that business one day changes completely.)
Because the relationships you build TODAY will follow you TOMORROW.
Say it Simple & Stay Consistent
My list started with a handful of people I personally knew who agreed to hear from me every week, way back in 2009. It grew to include avid blog readers, award-givers, job opportunities, travel opportunities, buyers, show supporters, clients, and students.
You don’t even have to know exactly what you want your list to accomplish right now. Just know that starting the conversation, initiating a connection, and engaging with your audience is non-negotiable.
Even if the only thing you have to “sell” right now is your presence in the world.
And you DO have to do your part to keep the relationship alive.
You have to email your list on the regular! (Ideally once per week.)
It’s OKAY if you don’t yet have…
A welcome sequence.
A freebie/lead magnet.
A massive list.
A medium list.
A clear view of the future. (I mean really, who does?!?!)
Action begets action, creativity brings more creativity. Once you’re on a roll (and getting engagement) the motivation to create that welcome sequence, lead mag and grow your list will come. So will clarity.
But first, write the emails.
How Email Story Pal works.
Beginning Monday, September 4th through Monday, December 4th, you will receive one weekly email from me that includes:
A fully-fleshed out story prompt (meaning there are multiple questions to get you thinking so the stories come easy).
And three simple questions:
What is your email goal this week?
Did you accomplish last week’s email goal?
Where are you stuck?
I will reply with suggestions, tips, direction, and encouragement to every single email you respond to.
If You show up, I’ll be there.
You also get the Email Story Pal Handbook, downloadable as soon as you purchase.
Which includes:
The Simple (3-step) Storytelling for Email Formula.
My method for connecting CTA to story that also helps you find the stories.
Annotated email story template (the exact one I use for my list) + a copyable version you can paste directly into your own email draft.
Science & philosophy on storytelling for building fans, clients, and customers.
Guidance on mindset and vulnerability in email.
What Email Story Pal is NOT…
X Another Facebook Group populating your feed with noise.
X Another Slack Channel of distractions.
X A group dynamic.
X Time-constraining calendar invites and Zoom calls.
X On your own, thanks for the cash, good luck out there, buddy.
It’s also not…
X A course on storytelling craft.
X Workshopping your copy or stories.
X Story coaching or 1:1 email strategy sessions
But it IS…
An opportunity to ask me about places you’re stuck with email.
A 1:1 email relationship with me where you can privately share your storytelling struggles and blocks—so I can help you move past them (call it demi-coaching).
A direct line to me for encouragement, support, and ACCOUNTABILITY—every week for September, October, November, and the first part of December!
Tips and suggestions specific to your struggles.
A friend to help you build a habit that will build your business in the only truly sustainable way there is—through relationships.
A new habit that’s yours forever.
Sign me up, PAL!
What’s the cost?
The investment for Email Story Pal is $350.
That includes the Email Story Pal Handbook with a 3-step Simple Storytelling Formula, email template, and the method I use to find stories and write great segues to the CTA.
And, duh, ACCOUNTABILITY, my friend!
Me in your inbox every Monday, replying to your reply.
There are no refunds. You get 14 emails between September 4th and December 4th, and I reply to every single one you reply to.
I’m ready! I’m READY!
FAQs
How quickly will you answer my emails?
Typically you’ll hear back from me within 24 hours. I don’t want you to lose momentum waiting around on me!!
Can you help me improve my copy, build a storybank or create an email strategy plan for my business?
I sure can! But not in this program. If you want to book a 1:1 session with me, reach out to amy @ therealamycollins dot com
Will this actually work?
Yes. If you show up and write your story email every week, you will build a habit to keep you going for as long as you choose to keep it going. 90 days with a pal looking out for you is a sure way to get those email habits pumping. I believe in you!
What if I fall behind?
Shit happens, we take vacations, the kids exist, we get a huge client project that takes up all the time. You get until December 15tht to catch up on the emails and respond with questions for me. Just know that there’s a little space for life to happen without sacrificing the program altogether.
Can I cancel?
The one-time cost is non-refundable, so there’s nothing to cancel, per se. You can always quit, but the emails will keep comin’ to you—so you’ll always have those prompts, examples, and insight. But if you REALLY want to win this one, you might as well keep after it and keep showing up.
I’ve got another Q.
Hit me up! I respond to “Amy” and “HBIC” at this address: amy@therealamycollins.com
Testimonials…
Here are a few words from clients and students of various offers about what it’s like to work with me, here and elsewhere…
“Wow, there are so many gold nuggets of information in the handbook that will take me time to unpack… I never thought about CTAs in that way..it changes the way we can think about what we’re asking readers to do.” —Email Story Pal student, Summer session
“Amy’s got the ability to swiftly assess your emails and cut to the heart of how to make them better – and she does it all in a fun and entertaining way. I left our call with an actionable list of things to do to get my emails really working for my business.” — Kathryn McGarvey of Meaningful Marketing
“You brought a comedian’s perspective to my problems, which helped me identify where I was hitting a wall and how I could get past it. Why that worked isn’t because we were discussing comedy; it’s because you were able to make me aware of a flaw in my thinking, and you did it in a way that kept me safe. That isn’t just comedy 101, it’s change management 101!” —Jason S.
“Amy’s email copy helped us with our biggest launch, ever. A $100k launch. So, if you want THE most talented writer on the interwebs (yep) to collaborate with on your next launch or to write an email sequence that legit increases your bottom line, I can’t recommend Amy enough.” — Kira Hug, Copywriter & Co-Founder The Copywriter Club
“I love the process that you use. I have to admit I loved the story that one of the people told about the Perfume Shop and how you helped her weave it into a story.” — Leanne A.
“Amy is an integral part of the "secret sauce" behind my program launches. She is one of the rare copywriters who understands sales funnel strategy, direct response copywriting and great storytelling. She helped me to develop the email funnel for a launch and nailed my voice very quickly. She provided steady guidance along the way, helping me to improve the funnel while I was in the middle of a launch, resulting in my launch doubling in size from prior launches.” —Laura Khalil, Brave by Design
“After our first call, you knew exactly the update my brand needed! Love your style, sense of humor, candidness and how easy you are to connect with.” — Meredyth Archer, Founder, Mother Shrub
"Equal parts hilarious and thought-provoking… Amy’s ‘Rude But Charming’ emails are one of the only times that I actually look forward to reading what’s in my inbox.” — Grace F.